So, you’re really excited to give away branded pens at your next event. You might have even imagined people waiting in line to buy your tote bags with your brand on them. This is where most businesses fail: they give clients what they don’t desire. That’s all there is to it. The worst mistake is to choose something that is uninteresting, useless, or easy to forget. A lot of free stuff that people just check off ends up in a drawer and never gets used. Why spend money on things that will end up in the closet of doom? get the facts about this topic!

Think about this. Joe goes to a conference with a bag full of free stuff. He looks through keychains, stress balls, and five different bottle openers, all of which have brand names on them. Which one does he keep? Probably not any. Those little things become junk. But what if Joe gets a portable phone charger or a nice T-shirt that he really likes? Your logo is now part of his everyday routine. The freebie shows up in his normal life. Brand recall: done.

Let’s talk about how to rectify this mistake. What is the secret sauce? Hey. Pay attention to what your audience is saying. What do they think is useful? Ask them, poll them, or watch to see which items disappear from your swag table first. The most useful thing wins. Think of things that would make you fight with your coworkers. Give customers useful things like water bottles, smart gadgets, and even nice treats. Don’t just market to them.

Change it up a bit. Don’t buy the template mugs. Leave the script. Have you ever given out high-quality wireless earbuds? Every time they use them, they talk about your brand. Try out some unusual things. These things stand out and don’t get dusty: foldable backpacks, small desk planters, and reusable cutlery.

Keep in mind that the purpose isn’t to put your logo on everything. You want to become a trusted sidekick in your customer’s life. Make it useful and easy to remember. Your budget goes further, and your brand gets seen in the light of day, not just at the bottom of a swag bag.

Forget about the parade of useless things that get thrown away in minutes. Try to get the “Where did you get that?” impact. Give consumers something so amazing that they can’t throw it away, and your brand will stay in their hands, not their trash cans.